Promoting early use of headlight to be in service for other people.

Omoiyari Light

“Omoiyari Light” or Care-for-the-Others Lighting Campaign is a Traffic safety campaign to encourage early use of headlight before the sunset, and its objective isn't to help the driver see the road but to help other road users see the vehicle. Since its start in 2010, the campaign has grown much beyond sincere efforts of a single auto company and has become a movement that is supported by 193 companies and some 18,000 individuals throughout Japan.

Nissan Motor Corporation